A 20-Minute Interactive Lesson With Prof. Bill Sahlman

Identifying Business Opportunities

Two people at a computer
Section 1 of 15

Introduction

In this lesson, you'll explore Rent the Runway (RTR), a company that enables women to rent high-end dresses for special occasions using an online reservation system. You'll immerse yourself in the decisions its founders made at inception and learn about how to estimate market size and identify business opportunities.

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