A 20-Minute Interactive Lesson With Prof. Bill Sahlman

Identifying Business Opportunities

Two people at a computer
Section 1 of 15


In this lesson, you'll explore Rent the Runway (RTR), a company that enables women to rent high-end dresses for special occasions using an online reservation system. You'll immerse yourself in the decisions its founders made at inception and learn about how to estimate market size and identify business opportunities.

Enter your email for full access to Sample Business Lessons

  • An automated password will be sent to your email address. You may use this password for future logins, or you can reset this password at the link provided in the email. Please check your SPAM folder if you do not receive the email in your inbox.

    By signing up, you are subscribing to emails from HBS Online. Visit our privacy policy for more details.
  • Already signed up?
  • This field is for validation purposes and should be left unchanged.