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RONALD COHEN: I'm Ronald Cohen,
co-founder and leader of Apax

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partners, chair of
the Global steering

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group for impact
investment, and passionate

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about the subject of impact.

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We're all aware that the world
cannot continue to function

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in the way that it's doing.

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Capitalism has lifted
billions out of poverty,

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but it's sole pursuit of
profit it's creating now

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huge negative consequences
climatically and socially,

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which are actually too huge even
for governments to cope with.

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And so you begin to look at
how our system is evolving

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and you realize that
our system has already

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started an evolution to counter
these negative consequences

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and it's an evolution from
the economic model that

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has served us so well for more
than 200 years, a model based

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on risk return to one
based on risk return

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and measurable impact.

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GEORGE SERAFEIM: My
name is George Serafeim,

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and I'm the Charles
Sam Williams Professor

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of Business Administration
at Harvard Business School.

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I became interested
in this area and I'm

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leading the impact way
that accounts initiative

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because all
organizations are having

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positive and negative
environmental

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and social impact,
and those impacts

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are becoming
increasingly important

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for the competitiveness of
organizations around the world.

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But organizations cannot manage
those impacts if they cannot

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measure them.

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As a result, our mission is
to advance the measurement

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of the positive and
negative impacts

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that organizations are having
on society and the environment.

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